Social Media Management
Imagine where you could be with a little help
Social Media Management For Real Estate Agents
Want to start creating quality social media content consistently? Our social media management service will deliver that for you. We start with a strategy session to better understand your business and your market. From there, we create a social media strategy to help you reach your business goals. This is an ongoing relationship, we do everything for you from creating graphics, writing copy to reporting back every month on performance.
We are currently at capacity for our Social Media Clients.
WHO’S IT FOR?
This service is perfect for you if...
You want to gain more exposure in your market
8 in 10 people use social media and you know that’s where you need to be. But, you don’t have the time nor the inclination to manage it yourself. You know it’s a job that requires a professional team to be done right.
You want to get in front of more potential new clients
You want to be showing up regularly on social media and getting in front of potential new clients and build trust. You aren’t sure what to post or how often, and you want someone to take the job off your plate so you can focus on your business.
You want to position yourself as an expert
Quality content and providing value to your audience is what you want to deliver. ‘Good enough’ won’t do, You want precision and quality to represent you and your business online. You want to create a polished and professional online presence.
You may ask yourself
"Should I be marketing my real estate business online?"
Yes. Yes you should. Real estate agents that have an online presence are the ones that are seeing growth. But here's the problem you will run into; it's not as easy as many claim. You may already start out being overwhelmed by what the market has to offer. Which social media do I use? What do I post? How do I attract more sellers/buyer? And the list goes on... We see your frustration but the good news is, we are here to help!
Having an online presence is a MUST for any agent
looking to sell, get new listings, and grow their business.
Social media management for real estate agents
Want to start creating quality social media content consistently? Our social media management service will deliver that for you. We start with a strategy session to better understand your business and your market. From there, we create a social media strategy to help you reach your business goals. This is an ongoing relationship, we do everything for you from creating graphics, writing copy to reporting back every month on performance.
We are currently at capacity for our Social Media Clients.
WHO’S IT FOR?
This service is perfect for you if...
You want to gain more exposure in your market
8 out of 10 people use social media and you know that’s where you need to be. But, you don’t have the time nor the inclination to manage it yourself. You know it’s a job that requires a professional team to be done right.
You want to get in front of more potential new clients
You want to be showing up regularly on social media and getting in front of potential new clients and build trust. You aren’t sure what to post or how often, and you want someone to take the job off your plate so you can focus on your business.
You want to position yourself as an expert
Quality content and providing value to your audience is what you want to deliver. ‘Good enough’ won’t do, You want precision and quality to represent you and your business online. You want to create a polished and professional online presence.
Having an online presence is a MUST for any agent
looking to sell, get new listings, and grow their business.
You may ask yourself:
"Should I be marketing my real estate business online?"
Yes. Yes you should. Real estate agents that have an online presence are the ones that are seeing growth. But here's the problem you will run into; it's not as easy as many claim. You may already start out being overwhelmed by what the market has to offer. Which social media do I use? What do I post? How do I attract more sellers/buyer?
And the list goes on... We see your frustration but the good news is, we are here to help!
We will set you up for online marketing success
Your job is to sell real estate, but in order to do so, we will make sure your business can be found and provide you with the tools you need to succeed. We will come up with tailored social media posts, a tailored social media content calendar, optimized hashtags, monthly performance reports and more!
Still unsure?
3 Signs you are ready to hire a Social Media Expert
Realizing that your business can benefit from outsourcing social media marketing tasks is the first step.
Still unsure?
3 Signs you are ready to hire a Social Media Expert
Realizing that your business can benefit from outsourcing social media marketing tasks is the first step.
Every Message In
One Place
Connect with leads and customers through
texting, live chat, bulk messaging, Google My
Business and Facebook messages.
Social Media Management
Imagine where you could be with a little help
Be channel-agnostic.
No matter where it started, we keep it organized for you.
Chat with context.
See the history of every conversation and interaction.
Get started in seconds.
Connect your channels and start messaging right away.
You aren't as social
media savvy
But your business plan relays heavily on it. The more important social media is to your marketing strategy, the more relevant it is to have an expert handing that task. Your posts should hit all the right points without coming off as forced and untrustworthy. Also, grammar mistakes should be avoided at all costs and poorly designed posts simply do not convert. We will customizer your social media posts to attract YOUR ideal client. It's almost always a better idea to hire someone who already has the tools rather than forcefully acquire them yourself.
Writing just isn't
your forte
Honestly? Writing is hard! I mean you aren't writing a New York Times best seller, but at the same time, you are trying to sell you and your services and that does require creative quality writing. In fact, the posts need to be light and friendly. But not too friendly, authoritative, but not too stern. Professional, but not too boring and dry. This can be challenging to do. If you don't consider yourself the best of writers, don't fret, we've got you covered! Using our skills and proven strategies, we can boost engagement levels and achieve the results you’re aiming for.
You just don't have
the time
Being a real estate agent is not as "luxurious" and easy as it might look right? Is a time-intensive endeavor. The work never stops and requires numerous tasks that add up. Dividing your time between those vital tasks and social media management may be asking too much of yourself. Every platform your business has a profile on increases the social media workload. Instagram’s best practices mention posting up to three times per day. Just don't have the time for that? We get and and we're here to decrease your workload.
YOU AREN'T AS SOCIAL MEDIA SAVVY
But your business plan relays heavily on it. The more important social media is to your marketing strategy, the more relevant it is to have an expert handing that task. Your posts should hit all the right points without coming off as forced and untrustworthy. Also, grammar mistakes should be avoided at all costs and poorly designed posts simply do not convert. We will customizer your social media posts to attract YOUR ideal client. It's almost always a better idea to hire someone who already has the tools rather than forcefully acquire them yourself.
Writing just isn't your forte
Honestly? Writing is hard! I mean you aren't writing a New York Times best seller, but at the same time, you are trying to sell you and your services and that does require creative quality writing. In fact, the posts need to be light and friendly. But not too friendly, authoritative, but not too stern. Professional, but not too boring and dry. This can be challenging to do. If you don't consider yourself the best of writers, don't fret, we've got you covered! Using our skills and proven strategies, we can boost engagement levels and achieve the results you’re aiming for.
YOU JUST DON'T HAVE THE TIME
Being a real estate agent is not as "luxurious" and easy as it might look right? Is a time-intensive endeavor. The work never stops and requires numerous tasks that add up. Dividing your time between those vital tasks and social media management may be asking too much of yourself. Every platform your business has a profile on increases the social media workload. Instagram’s best practices mention posting up to three times per day. Just don't have the time for that? We get and and we're here to decrease your workload.
77% of realtors actively use social media for real estate in some way, shape or form.
The National Association of Realtors
77% of realtors actively use social media for real estate in some way, shape or form.
The National Association of Realtors
Now the big question is,
Which Social Media Platform should you be active on?
There are so many platforms to chose from, we get here. Let's have a look at the 4 most commonly used
social media tools for real estate agents.
Now the big question is,
Which Social Media Platform should you be active on?
There are so many platforms to chose from, we get here. Let's have a look at the 4 most commonly used social media tools for real estate agents.
Facebook is a no-brainer and remains a marketing staple for real estate agents. A big reason for this is that Facebook’s user demographics represent a large audience for any given real estate transaction (age and income-wise). Beyond being where your audience is likely hanging out, the business features built into Facebook are perfect for real estate. Don’t forget about Facebook ads which allow you to directly target demographics and users who have shown specific interest in buying/selling property in your area.
Instagram is absolutely booming for real estate businesses right now. It’s no secret as to why, though. Stylish property photos go hand in hand with the most popular types of content on Instagram. For luxury or boutique real estate businesses, the platform is becoming more and more of a priority as opposed to a “secondary” social channel. A single Instagram post can be made up of a series of images, making it a great way to show photos of a new listing. Additionally, features such as Instagram Stories make it a cinch for realtors to provide quick and personalized property updates day-by-day.
Facebook is a no-brainer and remains a marketing staple for real estate agents. A big reason for this is that Facebook’s user demographics represent a large audience for any given real estate transaction (age and income-wise). Beyond being where your audience is likely hanging out, the business features built into Facebook are perfect for real estate. Don’t forget about Facebook ads which allow you to directly target demographics and users who have shown specific interest in buying/selling property in your area.
Instagram is absolutely booming for real estate businesses right now. It’s no secret as to why, though. Stylish property photos go hand in hand with the most popular types of content on Instagram. For luxury or boutique real estate businesses, the platform is becoming more and more of a priority as opposed to a “secondary” social channel. A single Instagram post can be made up of a series of images, making it a great way to show photos of a new listing. Additionally, features such as Instagram Stories make it a cinch for realtors to provide quick and personalized property updates day by day.
Depending on your target audience, Pinterest could be a great way to grow new leads coming into your business. The site sends more traffic to websites than Facebook and Twitter combined. And nearly 30% of Pinterest users have an annual 6-figure income. These are people you want to sell houses to/for. Most agents’ first mistake when it comes to Pinterest is that they put it in the same category as Facebook or Instagram. Pinterest is its own platform, with its own idiosyncrasies, and needs to be treated as such. People use Pinterest as a visual search engine. Even better, they save the ideas they search to reference later. Pinterest often gets lumped into other social media platforms like Instagram, Snapchat, and Facebook – Which can skew a real estate agent’s Pinterest strategy in the wrong direction. But Pinterest is far from being just a social media platform. Pinterest is actually a search engine – Just like Google. But it has more visual appeal – And that’s a realtor's paradise.
As the biggest purchase most people will make in their lives, real estate agents need to establish trust with their home buyers. When it comes to establishing trust as a professional, LinkedIn is becoming more and more important. Three out of four members have used LinkedIn to research a person or company, and Google lists LinkedIn as a trusted source in its search results. If you have just met a client, or don’t know them well there is a fair chance they will try to look you up on LinkedIn. What they find there is either going to strengthen the relationship, or put doubts in their mind (your competitors are just a click away). With home buying and selling, customers want to be reassured their agent has the skillset and experience to be able to navigate any potential obstacles that may arise.
Depending on your target audience, Pinterest could be a great way to grow new leads coming into your business. The site sends more traffic to websites than Facebook and Twitter combined. And nearly 30% of Pinterest users have an annual 6-figure income. These are people you want to sell houses to/for. Most agents’ first mistake when it comes to Pinterest is that they put it in the same category as Facebook or Instagram. Pinterest is its own platform, with its own idiosyncrasies, and needs to be treated as such. People use Pinterest as a visual search engine. Even better, they save the ideas they search to reference later. Pinterest often gets lumped into other social media platforms like Instagram, Snapchat, and Facebook – Which can skew a real estate agent’s Pinterest strategy in the wrong direction. But Pinterest is far from being just a social media platform. Pinterest is actually a search engine – Just like Google. But it has more visual appeal – And that’s a realtor's paradise.
As the biggest purchase most people will make in their lives, real estate agents need to establish trust with their home buyers. When it comes to establishing trust as a professional, LinkedIn is becoming more and more important. Three out of four members have used LinkedIn to research a person or company, and Google lists LinkedIn as a trusted source in its search results. If you have just met a client, or don’t know them well there is a fair chance they will try to look you up on LinkedIn. What they find there is either going to strengthen the relationship, or put doubts in their mind (your competitors are just a click away). With home buying and selling, customers want to be reassured their agent has the skillset and experience to be able to navigate any potential obstacles that may arise.
Let's talk money
How much should you spend on a social media manager?
To answer the question directly, it all comes down to your marketing budget but the general rule of thumb is 10% of your GCI (gross commission income). However, if you just started out, your budget could be way less. In that case, the best marketing strategies are the ones that raise awareness in your chosen farm area. Be the trusted voice in your niche. Most importantly, your marketing efforts should generate high-quality inbound leads that you can convert into profitable sales. Use our Marketing Budget Calculator to give a range of what you should be spending on marketing your business.
Let's talk money
How much should you spend on a social media manager?
To answer the question directly, it all comes down to your marketing budget but the general rule of thumb is 10% of your GCI (gross commission income). However, if you just started out, your budget could be way less. In that case, the best marketing strategies are the ones that raise awareness in your chosen farm area. Be the trusted voice in your niche. Most importantly, your marketing efforts should generate high-quality inbound leads that you can convert into profitable sales. Use our Marketing Budget Calculator to give a range of what you should be spending on marketing your business.
We will set you up for online marketing success
Your job is to sell real estate, but in order to do so, we will make sure your business can be found and provide you with the tools you need to succeed. We will come up with tailored social media posts & content calendar, optimized hashtags, monthly performance reports, and more! Schedule a discovery call to learn more.
We will set you up for online marketing success
Your job is to sell real estate, but in order to do so, we will make sure your business can be found and provide you with the tools you need to succeed. We will come up with tailored social media posts & content calendar, optimized hashtags, monthly performance reports, and more! Schedule a discovery call to learn more.
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