FAQ's

Find all (or some) answers to your burning questions here.

Which social media platforms should I have a presence on?

Every Social Media Platform has its uniqueness in terms of how you can market your business. It is important to understand and identify the right platform for yourself and your ideal customer. Let's chat to see which platform works best for you.

Can social media marketing really help my business?

Most definitely! It’s been proven again and again by business after business. In fact, not utilizing social media marketing can harm your business, since having an online presence on social media is simply expected of any reputable business these days.

Do I need to post frequently on Social Media Accounts?

Yes. Regular posting on your social media pages keeps your audience interested, creates a more professional image, and increases chances of engaging with your followers (or potential new followers) via comments, likes, and messages.

How long does it take before I’ll start seeing results?

We recommend a minimum of 3 months of a strict social media schedule to see results. It’s important to remember that social media is a marathon and not a sprint. Organic social media is a significant component of a broader marketing strategy for establishing brand loyalty and reputation as an expert.

What are some common social media marketing mistakes I could make?

Inconsistency – only posting sporadically, and not responding when consumers reach out to engage. Another faux pas is using social media as a place to announce your real estate content and nothing more; without ever engaging in discussions or adding comments to the post that make your audience want to click or like or share.

What is the main purpose of social media marketing?

Social media falls in the "brand awareness" and "consideration" stages of the sales funnel. Social media platforms allow businesses to connect with their target audience and slowly but surely nudge them down the funnel with content and links to learn more. By providing relevant information about your services and engaging with your audience you are able to nurture leads into buyers.

How do I determine my marketing budget?

Marketing Budgets typically range anywhere from 7% to 20% of yearly revenue. To properly track ROI, you should develop a business plan & marketing budget for all of your marketing expenses. Knowing what to spend and how to budget accordingly will give you a better idea of what strategies are working for your business. We can help you determine what marketing strategies might be best to implement that are within your budget and will drive the results you are looking to achieve.

See our handy budget calculator here.

What is online reputation management?

Online reputation management involves taking control of the online conversation surrounding your brand. While it is impossible to simply erase all the negative comments and reviews from the Internet, online reputation management give you the opportunity to counterattack harmful attacks with positive content.

What is Google My Business?

Optimizing your Google My Business (GMB) page will help you stand out from your competition in a local search. It also gives your customers useful information, such as your business name, phone number, location and hours.

Do I need a Google My Business profile?

Yes, 100%. Not only does Google My Business gives real estate agents control over their business listing, but it also allows them to attract and engage with customers directly. Your GMB profile provides your brand with a professional online presence that appears when users are searching for your company, products, and services.

What is SEO?

As compared to standard SEO, local SEO refers to Local Search Engine Optimization. Local SEO comes into play when users are searching for products, services, or resources near them in real-time. For example, a search for “realtor” will yield greatly different results than a search for “realtor near me.” Local search often includes locations, which is why agents should keep their Google My Business profile up to date.

Why does SEO take so long to work?

When you first start implementing SEO strategies, you’re likely to notice that nothing changes for a few months. We generally recommend 3-6 months to look for any serious results. Google has about a BILLION websites to examine. Their bots are efficient, but it still takes a while to crawl that many sites and begin the process of indexing.

Does email marketing still work?

We are big believers in email marketing campaigns, as all small businesses should be. Unlike social media platforms, emails are personal and individualized to your most loyal consumers. The email content is designed specifically for individuals who are interested in and have agreed to receive email communications from you. Emails allow you to communicate directly with your audience, which can turn an interested viewer into a client. Stay tuned for our Email Marketing Services- Coming Soon!

What is a buyer persona?

A buyer persona is a fictional consumer that represents your target audience. The persona possesses all the characteristics of your ideal customer, including demographics, interests, and behavior. A buyer persona helps you better understand your customer’s needs, experiences, challenges, and goals, in order to better market to and serve them.

What is an impression?

An impression occurs when a user sees your content, regardless of whether it was clicked or not. The number of impressions will always be higher than the reach rate because one user can account for multiple impressions. This metric can be used to quantify the number of views for ads, social media posts, web pages, and apps.

What is engagement?

Engagement occurs when users interact with your digital content. This includes liking, sharing, commenting, answering polls, or clicking on links. By measuring measurement, brands can determine the effectiveness of an ad campaign, webpage, social media post, or blog.

How do Facebook ads work?

You can use Facebooks ads to promote your business, get more website visitors, boost posts, or get more leads. Facebook offers a variety of tools to help target users based on specific demographics, interests, and behaviors. The ad will then appear in the News Feed of users that are most likely to be interested in what you have to offer. Facebook ads are a great way for Realtors to generate leads by creating lead magnets that will attract their ideal customer.

How do Instagram ads work?

In order to run ad campaigns on Instagram, you (we) must first set up your Facebook Ad account and Facebook Page. There are two different ways to run Instagram ads: within the app and on Ads Manager. Within the app allows you to promote posts you have already shared. Ads Manager is the same portal used when creating ads on Facebook. Using this tool, you (we) will be able to create entirely new campaigns by selecting the ad objective, target audience, and ad format.

Which social media platforms should I have a presence on?

Every Social Media Platform has its uniqueness in terms of how you can market your business. It is important to understand and identify the right platform for yourself and your ideal customer. Let's chat to see which platform works best for you.

Can social media marketing really help my business?

Most definitely! It’s been proven again and again by business after business. In fact, not utilizing social media marketing can harm your business, since having an online presence on social media is simply expected of any reputable business these days.

Do I need to post frequently on Social Media Accounts?

Yes. Regular posting on your social media pages keeps your audience interested, creates a more professional image, and increases chances of engaging with your followers (or potential new followers) via comments, likes, and messages.

How long does it take before I’ll start seeing results?

We recommend a minimum of 3 months of a strict social media schedule to see results. It’s important to remember that social media is a marathon and not a sprint. Organic social media is a significant component of a broader marketing strategy for establishing brand loyalty and reputation as an expert.

What are some common social media marketing mistakes I could make?

Inconsistency – only posting sporadically, and not responding when consumers reach out to engage. Another faux pas is using social media as a place to announce your real estate content and nothing more; without ever engaging in discussions or adding comments to the post that make your audience want to click or like or share.

What is the main purpose of social media marketing?

Social media falls in the "brand awareness" and "consideration" stage of the sales funnel. Social media platforms allow businesses to connect with their target audience and slowly but surely nudge them down the funnel with content and links to learn more. By providing relevant information about your services and engaging with your audience you are able to nurture leads into buyers.

How do I determine my marketing budget?

Marketing Budgets typically range anywhere from 7% to 20% of yearly revenue. To properly track ROI, you should develop a business plan & marketing budget for all of your marketing expenses. Knowing what to spend and how to budget accordingly will give you a better idea of what strategies are working for your business. We can help you determine what marketing strategies might be best to implement that are within your budget and will drive the results you are looking to achieve.

See our handy budget calculator here.

What is online reputation management?

Online reputation management involves taking control of the online conversation surrounding your brand. While it is impossible to simply erase all the negative comments and reviews from the Internet, online reputation management give you the opportunity to counterattack harmful attacks with positive content.

What is Google My Business?

Optimizing your Google My Business (GMB) page will help you stand out from your competition in a local search. It also gives your customers useful information, such as your business name, phone number, location and hours.

Do I need a Google My Business profile?

Yes, 100%. Not only does Google My Business gives real estate agents control over their business listing, but it also allows them to attract and engage with customers directly. Your GMB profile provides your brand with a professional online presence that appears when users are searching for your company, products, and services.

What is SEO?

As compared to standard SEO, local SEO refers to Local Search Engine Optimization. Local SEO comes into play when users are searching for products, services, or resources near them in real-time. For example, a search for “realtor” will yield greatly different results than a search for “realtor near me.” Local search often includes locations, which is why agents should keep their Google My Business profile up to date.

Why does SEO take so long to work?

When you first start implementing SEO strategies, you’re likely to notice that nothing changes for a few months. We generally recommend 3-6 months to look for any serious results. Google has about a BILLION websites to examine. Their bots are efficient, but it still takes a while to crawl that many sites and begin the process of indexing.

Does email marketing still work?

We are big believers in email marketing campaigns, as all small businesses should be. Unlike social media platforms, emails are personal and individualized to your most loyal consumers. The email content is designed specifically for individuals who are interested in and have agreed to receive email communications from you. Emails allow you to communicate directly with your audience, which can turn an interested viewer into a client. Stay tuned for our Email Marketing Services- Coming Soon!

What is a buyer persona?

A buyer persona is a fictional consumer that represents your target audience. The persona possesses all the characteristics of your ideal customer, including demographics, interests, and behavior. A buyer persona helps you better understand your customer’s needs, experiences, challenges, and goals, in order to better market to and serve them.

What is an impression?

An impression occurs when a user sees your content, regardless of whether it was clicked or not. The number of impressions will always be higher than the reach rate because one user can account for multiple impressions. This metric can be used to quantify the number of views for ads, social media posts, web pages, and apps.

What is engagement?

Engagement occurs when users interact with your digital content. This includes liking, sharing, commenting, answering polls, or clicking on links. By measuring measurement, brands can determine the effectiveness of an ad campaign, webpage, social media post, or blog.

How do Facebook ads work?

You can use Facebooks ads to promote your business, get more website visitors, boost posts, or get more leads. Facebook offers a variety of tools to help target users based on specific demographics, interests, and behaviors. The ad will then appear in the News Feed of users that are most likely to be interested in what you have to offer. Facebook ads are a great way for Realtors to generate leads by creating lead magnets that will attract their ideal customer.

How do Instagram ads work?

In order to run ad campaigns on Instagram, you (we) must first set up your Facebook Ad account and Facebook Page. There are two different ways to run Instagram ads: within the app and on Ads Manager. Within the app allows you to promote posts you have already shared. Ads Manager is the same portal used when creating ads on Facebook. Using this tool, you (we) will be able to create entirely new campaigns by selecting the ad objective, target audience, and ad format.

What kind of commitment do I have to make?

Some services require a 90-day commitment, (such as SEO & Social Media Management) but after that, we offer month-to-month options as well as upfront yearly pricing. We offer multiple packages with a variety of marketing services that can be mixed & matched, and started & stopped as needed.

Do I have to sign a contract?

We do ask all of our clients to sign a basic Service-Level Agreement for our Social Media Management & Digital Marketing services. This puts our commitment to you and our deliverables in writing. It is short and sweet and easy to read (we promise, even we understood it 😉).

Our Software Solutions do not require a contract and can be purchased on a yearly basis or month-to-month.

You can cancel any time with a 14-day notice (see: "What if I Want to Cancel?", below).

What platforms do you provide social media management services for?

Facebook business page, Instagram, Twitter, LinkedIn, and Pinterest.

How does getting started with SMM work?

After a discovery call to see if Avant Creative would be a good fit for your business, we submit a proposal with different solutions & pricing. Once a proposal is agreed upon we begin the onboarding process. Depending on the services requested, we will send you an in-depth questionnaire about your business, and about how you want your business to be portrayed.

Do you have any promotions?

Yes. We offer discounts for purchasing multiple packages, as well as 2-months free for purchasing a year of services up front. If this is not something that meets your budget, our month-to-month option is encouraged. See our pricing page for more details. If you refer someone who signs a 3-month contract or signs up for a membership, we will credit $50 towards your next month of service.

Can I mix & match a SMM package with a Software Solution package?

Of Course! Our Digital Marketing & Social Media services complement each other. We offer tiered discounts for bundled services. & add-ons.

What if I need to cancel?

While we are sad to see you go, the door is always open to come back! If on the month-to-month plan, we require a minimum of 14 days' written notice to cancel any services for both, social media management & our software solutions.

Do you offer add-ons?

We have a variety of add-ons for our Social Media Management Packages. Ask us about our Software Solutions, Social Media Advertising, Search Engine Marketing, SEO, Blogging, and Coming Soon: Email Marketing & Nurture Campaigns!.

Why do you charge a setup fee?

Each service that has a setup fee, requires account creation or optimization on our end. We ensure that appropriate tracking pixels have been installed for accurate reporting for services such as Social Media Ads & Search Engine Marketing. Other custom marketing materials, such as Lead Magnets & Landing Pages are also included in the setup fee with certain services. Our social media management account optimization includes an in-depth brand analysis and custom cover images to establish consistent brand recognition.

Are you available 24/7?

Our Business Hours are Monday-Friday, 10 a.m. – 6 p.m. EST.

Meeting times outside of those hours are always available upon request. Though always available for emergencies on nights, weekends, and bank holidays, we generally do not respond to emails during those times.

Examples of emergencies include: lost access to an account, account hacking, an unexpected bill for advertising spend, etc. (These issues are very rare, so don’t worry!).

How long does it take to set up my social media channels?

It takes about 2 weeks to create your strategy and get your social media set up. We do a lot of work upfront to make sure that you have the right foundations in place for success. Our work is built around strategic insights about your business, getting to know you and your target clients, and creating high-quality and valuable content for you.

What content do I need to provide?

This will be determined in your strategy session, however, typically we recommend that you have some professional photography completed to give you the most polished and professional look on your social media channels. We also can use any prior listing photos you have rights to for custom evergreen content. The more you send to include in your social media, the more personal and hyper-targeted your profiles will be.

Do you have a question that we didn't answer?

Contact Us

What kind of commitment do I have to make?

Some services require a 90-day commitment, (such as SEO & Social Media Management) but after that, we offer month-to-month options as well as upfront yearly pricing. We offer multiple packages with a variety of marketing services that can be mixed & matched, and started & stopped as needed.

Do I have to sign a contract?

We do ask all of our clients to sign a basic Service-Level Agreement for our Social Media Management & Digital Marketing services. This puts our commitment to you and our deliverables in writing. It is short and sweet and easy to read (we promise, even we understood it 😉).

Our Software Solutions do not require a contract and can be purchased on a yearly or month-to-month basis.

You can cancel any time with a 14-day notice (see: "What if I Want to Cancel?", below).

What platforms do you provide social media management services for?

Facebook business page, Instagram, Twitter, LinkedIn and Pinterest.

How does getting started with SMM work?

After a discovery call to see if Avant Creative would be a good fit for your business, we submit a proposal with different solutions & pricing. Once a proposal is agreed upon we begin the onboarding process. Depending on the services requested, we will send you an in-depth questionnaire about your business, and about how you want your business to be portrayed.

Do you have any promotions?

Yes. We offer discounts for purchasing multiple packages, as well as 2-months free for purchasing a year of services up front. If this is not something that meets your budget, our month-to-month option is encouraged. If you refer someone who signs a 3-month contract or signs up for Software Solutions, we will credit $50 towards your next month of service.

Can I mix & match a SMM package with a Software Solution package?

Of Course! Our Digital Marketing & Social Media services complement each other. We offer tiered discounts for bundled services. & add-ons.

What if I need to cancel?

While we are sad to see you go, the door is always open to come back! If on the month-to-month plan, we require a minimum of 14 days' written notice to cancel any services for both, social media management & our software solutions.

Do you offer add-ons?

We have a variety of add-ons for our Social Media Management Packages. Ask us about our Software Solutions, Social Media Advertising, Search Engine Marketing, SEO, Blogging, and Coming Soon: Email Marketing & Nurture Campaigns!.

Why do you charge a setup fee?

Each service that has a setup fee, requires account creation or optimization on our end. We ensure that appropriate tracking pixels have been installed for accurate reporting for services such as Social Media Ads & Search Engine Marketing. Other custom marketing materials, such as Lead Magnets & Landing Pages are also included in the setup fee with certain services. Our social media management account optimization includes an in-depth brand analysis and custom cover images to establish consistent brand recognition.

Are you available 24/7?

Our Business Hours are Monday-Friday, 10 a.m. – 6 p.m. EST.

Meeting times outside of those hours are always available upon request. Though always available for emergencies on nights, weekends, and bank holidays, we generally do not respond to emails during those times.

Examples of emergencies include: lost access to an account, account hacking, an unexpected bill for advertising spend, etc. (These issues are very rare, so don’t worry!)

How long does it take to set up my social media channels?

It takes about 2 weeks to create your strategy and get your social media set up. We do a lot of work upfront to make sure that you have the right foundations in place for success. Our work is built around strategic insights about your business, getting to know you and your target clients, and creating high-quality and valuable content for you.

What content do I need to provide?

This will be determined in your strategy session, however, typically we recommend that you have some professional photography completed to give you the most polished and professional look on your social media channels. We also can use any prior listing photos you have rights to for custom evergreen content. The more you send to include in your social media, the more personal and hyper-targeted your profiles will be.