You've spent the money on Facebook Ads or Google Ads and generated the leads, but now what? Most agents who are generating leads online, attempt to call the lead once, and then move on. But online leads require a bit more "warming up" compared to a referral who already has an impression of you and some level of awareness. We've compiled a list of Best Practices on how to nurture your Real Estate Leads to convert them into clients.

1. Segment your leads: Start by segmenting your leads based on their behavior and interest. This will help you personalize your communication and ensure that you're providing relevant information to each lead.

2. Establish a communication plan: Establish a communication plan that includes email, text messages, and phone calls. This will help you keep your leads engaged and informed about your services and new listings.

3. Provide valuable information: Provide your leads with valuable information, such as market updates, helpful tips for home buyers and sellers, and information about your listings. This will help you establish yourself as an expert in the industry and build trust with your leads.

4. Follow up regularly: Follow up with your leads regularly, but avoid being too pushy. The goal is to keep your leads engaged and informed, not to pressure them into making a decision.

5. Personalize your communication: Personalize your communication with each lead, using their name and referencing their interests and behaviors. This will show your leads that you value them and are interested in their needs.

6. Offer a personalized home search: Offer your leads a personalized home search service that takes into account their specific needs and preferences. This will help you connect with your leads and build a relationship with them.

7. Measure and adjust: Measure the success of your nurturing efforts and adjust your strategy as needed. This will help you ensure that you're making the most of your lead generation efforts and converting leads into clients.

After generating online leads, nurturing them through the stages of the sales cycle is the next crucial step. LeadBlazer puts the lead-generating and follow-up on autopilot so agents can focus on the day to day of their business. Schedule a discovery call to see how LeadBlazer can move your business forward.