As a real estate agent, your online presence is crucial to attracting new clients and building your brand. In today's digital age, it's more important than ever to have a strong online presence, and one of the best ways to do this is by creating a Google Business Profile. In a world where anyone can claim to be an expert in anything, people rely on the opinions and experiences of others to make informed choices.

Why it's a good idea to create your own Google My Business Profile

Google is the largest search engine in the world, and having a Google Business Profile can help you reach a wider audience and improve your Local search engine optimization (SEO). Your profile will appear on Google Maps and in local search results, making it easier for potential clients to find you. The best part? It's FREE to create. Your Google Business Profile is an opportunity for potential leads to find your profile, contact you directly, and costs nothing to set up.

The art of leveraging reviews

In addition to improving your visibility, a Google Business Profile also allows your business to be reviewed by your clientele. Reviews are a powerful tool for building trust and credibility with potential clients. When potential clients see that you have a history of happy clients, they are more likely to consider working with you.

Step 1 - Claim Your Google My Business Page

The first step in leveraging client reviews through Google is to claim your Google My Business (GMB) page. This is a free tool provided by Google that allows businesses to manage their online presence across Google, including search and maps. By claiming your GMB page, you can ensure that your business information is accurate and up-to-date, and that your clients can easily find and review your business.

Step 2 - Encourage Clients to Leave Reviews

Once you have claimed your GMB page, the next step is to encourage your clients to leave reviews. The more reviews your business has, the more credible and trustworthy it will appear to potential customers. To request a review from a client, simply ask them to leave a review on your Google Business Profile. Make sure to provide a link to your profile so they can easily find it. LeadBlazer makes sending & responding to Google Reviews as easy as pressing a button on your phone.

It's important to note that Google only allows businesses to request reviews from clients who have had a recent interaction with you. This means that you can't simply ask anyone to leave a review, but you can encourage your happy clients to leave a review by making it easy for them to do so. Either by sending a link through Google directly, or utilizing a software like LeadBlazer to send via text or email.

Step 3 - Respond to Reviews

This shows that you value your clients' feedback and are committed to providing excellent customer service. When responding to reviews, be sure to thank clients for their feedback, address any concerns they may have raised, and provide a solution if necessary.

Step 4 - Use Reviews to Improve your Business

Finally, it's important to use client reviews to improve your business. Reviews can provide valuable insights into what you're doing well and where you can improve. Use this feedback to make changes to your products, services, or processes, and continue to ask for feedback from your clients to ensure that you're meeting their needs.

In conclusion, creating a Google Business Profile and requesting client reviews is a simple and effective way for real estate agents to improve their online presence and build trust with potential clients. While there are other review platforms out there for Realtors, consider that Google is the worlds largest search engine. Depending on your marketing strategy and how you generate leads, requesting reviews primarily through Google will increase your social proof, credibility as a professional and can generate leads on its own (that's without spending a dime on advertising). If you haven't already, create your profile today and start requesting reviews from your happy clients.

Not sure where to get started? With LeadBlazer, we walk you through the entire process of setting up a Google Business Profile and best practices to send and respond to review requests. Schedule a Discovery Call to learn about what LeadBlazer can do to move your business forward.