Google Local Service Ads (LSA) and Google Search Ads are both powerful tools for real estate agents to attract potential clients and increase their online visibility. However, they are quite different in terms of their features, target audience, and advertising goals. Here's a breakdown of each option and how they differ:

Google Local Service Ads: These ads are a type of advertising option for local service providers, including real estate agents. These ads appear at the top of Google search results and allow you to showcase your business, including your contact information, hours of operation, and ratings and reviews from past clients. Local Service Ads are designed to help businesses reach a local audience and connect with potential clients who are actively searching for services in their area.

Google Search Ads: Google Search Ads are a type of advertising option that allows you to place text-based ads at the top of Google search results. These ads are triggered by keywords that you choose, and appear when users search for terms related to your business. Search Ads allow you to reach a wider audience, beyond just those searching for local services, and can be targeted to specific geographic locations and demographics.

In conclusion, both Google Local Service Ads and Google Search Ads can be valuable tools for real estate agents looking to reach a wider audience and generate leads. The main difference between these options is the type of ad and the audience they are designed to reach. Local Service Ads are designed to help businesses reach a local audience, while Search Ads allow you to reach a wider audience and target specific keywords and demographics.

Avant Creative Group offers Done-For-You and Done-With-You advertising options. Schedule a discovery call to learn more about how Google Ads can help grow your business.